BRANDING FOR BUSINESS

The Importance of Your Brand to Your Business Worth

4.30pm-7.30pm Thursday 22 September $60

REGISTER HERE

Dear Bev
 

Brands are assets that are the basis of competitive
advantage and long term profitability. They are a balance sheet item that adds value to your business?s balance sheet, particularly useful if you?re intending to sell it at any stage.

Did you know the top brands have a value of 50 per cent in a company?s balance sheet?

Are you true to your brand and do you value and leverage it for business gain? Externally, brands create an image that helps win business, secure suppliers and employees. Internally it is your culture and values that unites and builds the company, guides business decisions and behaviour. Learn the critical things you need to do to build and transform your brand.

Who should attend:

What you will learn:

PRESENTED by Maryanne Fernando

Maryanne Fernando has a 25 year track record of helping companies to succeed. With extensive business and marketing experience, she has worked for some of the world?s largest brands including :-

 

IBM	IKEA	Hallmark Cards

working across a broad range of industries in over 40 countries.

Maryanne is a former Director Marketing at CCIWA and Harvey Beef and is currently Director for Brand One.