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Phone: 0401 003 631
Address: P O Box 1275, Joondalup DC, WA, 6919


Red Ivy Tactical Marketing is Australia’s first tactical marketing agency teaching business owners the art of successful, results driven marketing by specific analysis and intervention of business marketing strategies through partnering, coaching and mentoring.

Built on two decades of marketing experience and research, Red Ivy is poised to change the way Australian businesses market themselves, with more emphasis on the activities needed to execute their marketing plan to meet their objectives while still addressing the strategic side of marketing their business.  In addition to normal work-day training, Red Ivy’s innovative dawn and twilight training is a first for Perth, providing an option of taking business training outside the traditional 9 to 5 working day.

Deborah Ievers

Red Ivy Tactical Marketing offers freelance support to organisations who are not currently in a position to employ a full-time marketing manager, or who simply need an extra pair of expert hands for a specific project. The Red Ivy Team's extensive international b2b experience and hands-on approach will bring a fresh perspective to your marketing operations and deliver fast and effective results. 

While strategic marketing looks at the goals of the company, Red Ivy analyses these goals focusing on the details, methodology, actions or tactics needed to set these goals into motion including following up leads, building websites, advertising, sales promotions and activities that directly support a company’s strategic marketing plan.

Tactical planning preparation also takes into account the financial limitations of the marketing budget in carrying out these activities. Strategic marketing and tactical marketing are interdependent and employed in combination. A company’s marketing plan starts with a strategy and is followed by detailed action plans or implementation tactics. The presence of both forms of marketing is essential to the success of the business.

In addition to regular training presented during the working week, Red Ivy is the first company in Perth to offer both dawn and twilight training, taking business coaching outside the traditional 9 to 5 working day.

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