The importance of ‘soft skills’ on business success

The importance of ‘soft skills’ on business success



The use of ‘soft skills’ is vital to business success, but many leaders still fail to recognise their importance.

Soft skills are integral in many areas and have a huge impact on many workplace outcomes, including staff retention, productivity, and job satisfaction.

A recent article reiterates the value of soft skills in organisations.

It quotes a recent Deloitte Access Economics report predicting ‘soft skill intensive’ occupations will account for two-thirds of all jobs by 2030.

The report describes soft skills as ranging from communication and decision-making skills, to self-motivation, leadership and team-building skills and problem solving and time management skills.

Often called ‘people skills’ or ‘interpersonal skills’, soft skills are increasingly coming to the fore as both teams and leaders become more flexible.

The uptake of such skills also reflects the continued transition away from traditional older ‘hierarchical’ models – for example, where only universities and accredited institutions can provide job credentials.

Under the new work model, soft skills are also fast becoming an integral part of every leader’s ongoing development and training: almost as much as the traditional hard skills.

Sweeping changes in technology and the continued digitisation of work are also huge factors affecting the growing adoption of soft skills - especially as today’s organisations become more agile and flexible in this ‘brave new world’ of digital disruption.

By Mike Peeters

Mike Peeters Media

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